Web design for wellness company based in Los Angeles
My Contribution
Web Designer
The team
1 × project manager
1 × web designer
2 × founders
Project Overview
PARASOL is a Los Angeles-based music, art, and wellness company. The challenge was to design and build a website that effectively showcased their diverse offerings, most importantly their music label, consulting services, and community events.
Process
Understanding the opportunity
The design process for the Parasol website involved several crucial stages. I began with in-depth user research in order to understand the business’ target audience. This stage also allowed me to pinpoint areas where the current site was falling short.
My Approach
Based on the insights gathered, I developed user personas and crafted wireframes to outline the website’s structure and functionality. This foundation allowed me to create a prototype, which I then refined through usability testing to enhance the overall user experience. The final design featured a visually distinctive and user-friendly site that authentically reflected Parasol’s brand ethos.
Designing for Simplicity and Usability
Throughout the project, I collaborated closely with Parasol’s team to ensure the redesign met their needs and aligned with their long-term vision, delivering a website that effectively supports their business goals.
Outcome
Users can now effortlessly explore the brand’s offerings, navigate through artistic content, and engage with the site, all within a seamless and intuitive experience.
As a result, Parasol has seen a significant boost in community events, referrals, and brand loyalty making the website an integral part of their overall business strategy.
The final outcome of the Parasol website redesign was a visually compelling and user-friendly digital platform that surpassed the client’s expectations.
